yeah, that's the feeling I was getting too... (that the interactive part may well have been an afterthought); as to the multi-platform thing, maybe they just mean: print, online, tv? hmmm...could they be going for a *parody* of the news? -- something like: "according to sources that we cannot burn... we are positive that this story was leaked! and guess who profited from it...? please let us know!"
P.S. Oh, well... it's supposed to be up in a month (if I remember right)... maybe we can just sit and wait and let *them* worry about it?