Seth, (5th comment)
Putting a limit to the time you spend on this may be the best way to go about it -- whatever you are comfortable with... it's not bad "hangout time" if you look at it that way: you *do* have an audience (smaller than you'd like but it's there...).
P.S. I would think this is more fun for your (and your readers) than hanging out in a bar, but you are the only one who really knows that. D.