re:"Jeff Jarvis was saying that in 2004: let’s 'turn news from a one-way lecture into a two-way conversation.' "
It seems to me that you can only have a real "two-way conversation" if it happens on neutral grounds (if nobody has power over the others).
Jeff seems to be a nice guy but I wouldn't call his blog a "conversation": yes he usually has a decent tone and people can post comments and he does answer (sometimes...) but that's not really a conversation, is it?
I mean, his arguments, opinions etc. will always have more weight so in effect he *is* "lecturing" and the readers are primarily listening... even if they are allowed to say what they think, Jeff has power over the posters (he can silence them at any time and that would be the end of the "conversation"...if there ever really was one...)
P.S. I know, I know... I'm back early :)... (I was supposed to be gone for a good long while) -- I just haven't found anything as good as this and I doubt I will... D.